iPhone 6 to cost R1 000 more

By on April 16, 2014

The world of Apple rumours is a dark and murky place, but here’s an interesting one: Peter Misek, a tech analyst at Jefferies, reckons the company is testing the idea of pushing up the price of its next iPhone by more than R1 000.

Here’s what Misek said:

“The possibility may at first seem farfetched in light of investor concerns regarding possible carrier subsidy and handset price cuts due to smartphone saturation and lack of differentiation. But we think this general lack of differentiation could be the reason why Apple may be able to get a price increase. Carriers realise that the iPhone 6 will likely be the only headline-worthy high-end phone launched this year and that they will lose [subscribers] if they do not offer it.”

Reading between the lines, that means Apple is so unimpressed at the quality of the iPhone’s competitors this year, it reckons consumers will put up with the R1 000 increase. Or, more likely, providers would suck up half the increase, leaving consumers with R500 extra on their mobile bill.

When it’s launched in September, the iPhone 6 will be Apple’s first foray into ‘phablet’ (hybrid phone and tablet, natch) territory. Screen size predictions vary between 4.7 and 5.5 inches (although it’s likely it’ll be towards the larger end of that range).

If the rumours about Apple pushing up its price are true, it’ll be a change of tactic for Apple. Lest we forget, the iPhone 5c – largely considered to have been a bit of a flop – was launched as a cheap alternative to the 5s.

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