Direct Selling: The Answer to South Africa’s Rising Unemployment

By on September 8, 2015

JT Phalwane A new blog,, is promising to provide cutting edge solutions to the rising unemployment challenges South Africa faces today. Failure to create jobs for over 25% of the population has placed government and business on a colliding warpath with the masses. A mining company recently announced that its planning to retrench 5 000 employees – potentially catastrophic for the nation. The JT Phalwane Organisation has embarked on a mission to eradicate unemployment through educating people about possibilities and opportunities the small business entrepreneurship industry presents. “Removing unemployed people from the streets and giving them tools and knowledge to start small businesses is our primary focus,” says JT Phalwane, founder of the organisation. In a recent speech, the Minister of Small Business Development, Lindiwe Zulu, announced that research shows that 50% of employment comes from small businesses. Leaders must quickly find ways of creating suitable environments even for non-traditional businesses to thrive. To create a quantum leap in dealing with the triple challenge of poverty, unemployment and inequality South Africa is facing, there needs to be a new way of thinking in supporting non-traditional business industries as more people are

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brought into being economically active. Direct Selling is one such industry that offers a low entry cost into the small business sector and there are thousands of formerly employed South Africans who have utilised this model to become successful entrepreneurs. This industry can provide the nation a solution to absorb the youth, graduates, women and everyone who is economically inactive. The blog provides answers to issues such as understanding direct selling, developing leadership skills required to succeed in business; and why small business ownership can change South Africa’s future. For more information visit:

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