Apple’s iPhone 6 is smashing sales records

By on September 25, 2014

More than 10 million of the uber-expensive handsets were shifted on their first weekend – and they’re not even on sale in China yet.

It’s been a good week for Apple boss Tim Cook: More than 10 million iPhone 6s have been sold, smashing the previous first weekend sales record held by the iPhone 5s and 5c by 1 million units.

The iPhone 6 and iPhone 6 Plus went on sale in US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, and the UK on Friday, for between R11 000 and R13 000. Clearly those eyewatering prices didn’t put off its increasing legions of fanboys and girls.

Cook went so far as to claim “we could have sold many more iPhones with greater supply” and added “we couldn’t be happier”.

The phones are due to go on sale in another 20 countries on 26 September 26 and will be available in 115 by the end of the year. The company didn’t confirm whether they’d included China, where the phones are yet to be approved for sale, in that figure, though.

The Chinese government hasn’t given any reason yet as to the delay – rumours doing the rounds range from giving local rivals a chance to sell more phones to the new phones being harder to tap.

There could be record sales ahead for Apple, though, especially if it is finally given to go ahead to shift handsets out east. It’ll take some of the heat off Tim Cook to bring out the next big thing – but not for long. The recently-launched Apple iWatch (which Cook rather creepily described as having “a lot of tentacles” in a BusinessWeek interview) is reported to be going on sale early next year and investors will be watching like hawks.

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