60 is the new 30: A new generation of South African entrepreneurs

By on May 14, 2014

The term ‘entrepreneur‘ often conjures up an image of a young and dynamic individual (such as Mark Zuckerberg), however, while it is vital that South Africa continues to promote entrepreneurship among the youth, there is also a rising need for a focus on promoting entrepreneurship among older generations, such as retirees.

This is according Christo Botes, Executive Director of Business Partners Limited, who says that older individuals often have the advantage of identifying different business opportunities, based on past experience and acquired knowledge. “They can re-invent and refine existing business opportunities as they know the marketplace and have seen many business cycles through thick and thin.”

Botes adds that given today’s improved medical science and technology, as well as an increasing emphasis on healthier lifestyles, many individuals that are entering their retirement years are still in their prime and remain both physically and mentally fit and capable of participating in business many years into their retirement. “Not only are recent retirees able to remain active, but they are also equipped with a wealth of knowledge and experience that can be extremely beneficially for a new business venture.”

He says that with any business venture, its success rides on the quality of the idea it’s founded on, and being able to identify this is a skill which often comes with experience. He adds that an idea well implemented into a formal business structure is a further key to success. “While entrepreneurial ability doesn’t necessarily develop with age, ideas around possible business ventures may arise from need, and the understanding of this need comes from past experience, and experience comes with age.

“For instance, a manager from a logistics company may recognise the need for an environmentally-friendly delivery system, or a technician in the publishing industry may see the opportunity for improved printing software. These opportunities may not be obvious to someone who has not been exposed to the particular industry.”

He explains that there are a numerous benefits for those individuals beginning their entrepreneurial journey in their late 50s to late 60s. “Older entrepreneurs are likely to have the advantage of having the experience of managing teams successfully, stronger business networks and be better skilled to execute business plans,  all of which aid in running a successful business.

He adds that older entrepreneurs establishing businesses in turn also create jobs for the economy, as well as become mentors for younger employees or family members. “These older entrepreneurs essentially become role models for the next generation. Not only will this encourage and drive entrepreneurship in South Africa, but also assist in providing young, budding entrepreneurs with a solid foundation of guidance and advice that they can build on for their potential businesses endeavours.”

Botes advises that it is important to remember that age is not a factor in start-up business success, but that success is determined by a winning idea coupled with commitment, passion and energy, as well as the correct planning. “While older entrepreneurs may have experience behind them, they still need to be mentally and financially prepared for the journey, similar to a younger entrepreneur, and this is ensured by conducting thorough research and planning to ensure that the idea is in fact viable and profitable,” concludes Botes.

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